Hi, I’m Jake.

I’m here to level up your impact with inclusive content that inspires action.

If you want a reliable partner who over-delivers with heart, let’s chat.

SERVICES

From thinking to doing, I can jump in where you need me.

Content strategy and planning

Let’s determine how content will help your business or cause, then build a strategic plan.

We’ll develop your story and key messages, define your audience and voice, choose your channels and determine key measures of success.

Content production

Let’s get content from planned to published across your website, email, social, print and presentations.

I’ve got the copywriting and editing covered, as well as the basics in graphic design and audio/video work.

Community engagement

Let’s build a community around your organisation through driving connection with your audience.

I’ll support with an engagement strategy and touch-points like email, social, surveys and events.

I’m available in Sydney or remotely by the hour or by the project.

Why me?

I’m a big thinker with a bigger heart who always gets stuff done.

I spent 10 years at Apple where I learned from the best, then helped make the best even better.

I’m a passionate impact-maker who starts with why and ends with what’s next.

TESTIMONIALS

I have the passion, knowledge and experience to help you.

  • Lexi posing

    “I worked with Jake on a national fundraising campaign. From the beginning, he took the time to understand the needs, the audience and the process it would take to reach our goals. He went above and beyond, and it was the breath of fresh air needed for us to reach our goal and we did it! I would recommend Jake to anyone looking to create clear, refined and engaging content.”

    Lexi Murrant (she/they), Marketing Communications Manager, GiveOUT Australia

  • Camilla smiling

    “There's nobody I can recommend more highly than Jake. He is a strategic, bold change-maker who is unafraid to challenge the status quo. He's the perfect blend of ideas and action — he can implement as effectively as he consults. If you pass up an opportunity to work with Jake, it's your loss!”

    Camilla Gulli (she/her), Editor-In-Chief, Apple Sales Comms

  • Adrian smiling

    “Jake has been such a passionate advocate for the LGBTQIA+ community, and in particular for Minus18. Jake always led their support through a lens of asking ‘what do YOU need’, and always ensured that the collaboration had a tangible impact. Thanks for helping us create a more inclusive future for queer young people, Jake!”

    Adrian Murdoch (he/they), Brand and Business Development Manager, Minus18

  • Grace smiling

    “A true planner and visionary, Jake creates comprehensive plans that leave no detail unaddressed. His ability to execute these plans with precision is a testament to his organisational wizardry. When working with Jake, you can be confident that goals will be achieved efficiently and effectively.”

    Grace Hughes (she/her), Strategy Lead, Apple Operations

  • Lachlan smiling

    “Having worked with Jake in his capacity as a volunteer champion for GiveOUT Day 2023, I know him to be a genuine, thoughtful and generous person who cares deeply about the LGBTIQ+ community. The Equality Australia team and I would love to work with Jake again.”

    Lachlan Snow (he/him), Partnerships and Development Manager, Equality Australia

  • “Jake is a person who quickly understands how things work, and what needs to be done. I have always relied on him to ask smart questions, point out gaps and opportunities, and deliver work that is considered, inclusive and polished. He is excellent at comms and project management, but is the type of person who could do anything, and do it exceptionally well.”

    Jo Chan (she/her), Program Manager, Apple Initiatives

  • Adam smiling

    “I highly recommend Jake for his ability to drive meaningful change, create compelling narratives and deliver exceptional results. He is a rising star, and I have no doubt he will continue to make significant contributions wherever he goes.”

    Adam van Rooijen (he/him), Marketing Lead, Apple Music

  • Zac smiling

    “Jake is a spectacular producer and content strategist, with a sharp eye for simplifying complicated ideas down to simple and effective communications. I highly endorse him for content strategy and production roles.”

    Zac Grose (he/him), Digital Channel Experience Lead, Apple Sales

APPROACH

My not-so-secret ingredients for inclusive and impactful content:

  • Content should be made with people in mind — so fight for an excellent user experience, with accessibility and inclusive language as a top priority.

  • Content is all about telling a story — so leverage the essential elements of a great story to change hearts, minds and behaviours.

  • Content is a powerful tool for helping people make sense of the world — so strive for simplicity and make things easy for an audience to understand.

  • Content is all about the effect it has on an audience — so aim to get people to think, feel, say or do something different.

  • Content is a two-way street between you and your audience — so apply data insights on what to keep doing and what to do differently.

CONTACT

Are you ready to level up your impact? Let’s talk.

Reach out for a free 30-minute chat to figure out how inclusive content can help you make a real impact. All clients welcome: big or small, for profit or not.